Why Open Access is Not That Attractive to Individual Researchers?
[I]may be time to face up to some uncomfortable truths. Let's be honest, open access is just not all that attractive to individual researchers when they publish their articles. I say that with pain in my heart, but we have, as proponents of open access, singularly failed to get enough support among researchers. Not for want of trying. The proposition is simply not strong enough....
The benefits of open access 'to science' are apparently pretty distant to an average researcher. Now, I know that the case has been made that there are benefits at closer proximity to researchers' ids, such as increased citations to their articles, but they seem, grosso modo, wholly underwhelmed by those....
[Funders] have the power to impose OA on their grantees, and maybe the duty. And as they mostly pay the bill for library subscriptions anyway (indirectly, via overhead charges of institutions, but they pay nonetheless), they could simply re-route that money to OA article processing charges and reform publishing in the process....
There seems to be one thing standing in the way. Conflation of financial concerns with open access is, unfortunately, a major barrier to open access. If open access were a real priority, in other words, if the starting point would not so much be cost evasion, but the principle that for the amounts now spent on scholarly literature one could, and should, have open access, and if a widespread willingness were displayed on the part of funders and librarians to help flip the model, then I'm thoroughly convinced we would be much, much further with open access. And as for financial concerns, inherent in an author-side payment model is a much clearer scope for real competition, and that will put downward pressure on prices and upward pressure on efficiencies as any economist will tell us. Putting the horse before the cart might be a good idea, for a change.
There is of course the hypothesis, consistently put forward by Stevan Harnad (and Stevan is nothing if not consistent, you have to give him that), that we can have OA without reforming publishing and without damaging journals. Consistent, but unfortunately, that doesn't make it right. In his world of self-archiving, all peer-reviewed and formally published articles would be freely available with open access -- although perhaps in an informal version, but still -- and librarians would continue to pay for subscriptions to keep journals afloat. As evidence he puts forward that having effectively had a physics archive in which published articles have been available freely for a decade and a half or so, this has not discernably reduced the willingness of librarians to keep paying for subscriptions to the journals with the very same material. And indeed, he makes very plausible that in physices, over the last decade and a half, there has been no damage to journals....
And although Stevan may even turn out to be right -- only hindsight will tell and we have to keep an open mind on that -- for societies and other publishers just to take his word for it or even his 'evidence' that his extrapolations are valid, would be a serious dereliction of fiduciary duty, and sooo unnecessary. Because with some political will, publishing can be reformed, and reformed very quickly, without damage, or even the threat of damage, to anyone. And thus the problems could be fundamentally solved instead of treated with sticky-plasters such as OA through self-archiving (great as institutional repositories otherwise are).
Comment. I welcome Jan's argument for OA journals, but I don't accept his premise that OA archiving is unattractive to researchers. The evidence shows that most researchers are not familiar with it. According to Swan and Brown 2005: "Of the authors who have not yet self-archived any articles, 71% remain unaware of the option." When authors are aware of it, they show overwhelming support. According to Swan and Brown 2004: "Over 90% of open access authors said [free access to research information] is important." The case for OA journals, and for redirecting subscription funds to pay for them, can sit on its own bottom and needn't disparage the benefits of OA archiving.


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